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2008

November 2008 Table of Contents Watch Out for Customer Attrition October 2008 Table of Contents Going Green September 2008 Table of Contents When You Need a Helping Hand July/August 2008 Table of Contents Segmentation: Sorting Out Customers June 2008 Table of Contents Looking Beyond Free Checking and Gifts Sample Agency RFP May 2008 Table of Contents Scoring Branch Performance April 2008 Table of Contents The Missing Piece of the Puzzle March 2008  Table of Contents  Listen More, Talk Less January | February 2008  Table of Contents  Can David Compete with Goliath?

2007

December 2007  Table Of Conents  Welcome Aboard! November 2007  Table Of Contents  If Marketers Are from Venus...Then Salespeople Must Be from Mars October 2007  Table Of Contents Feminine Allure September 2007  Table Of Contents  Sweeting the Deal: Employee Incentives July | August 2007  Table Of Contents June 2007  Table Of Contents  TV or Not TV? May 2007  Table Of Contents  Can You Hear Me Now April 2007  Table Of Contents  Don't Let the Revolution Slip By March 2007  Table Of Contents  Marketing Committees: Pros and Cons January | February 2007  Table Of Contents  Online Marketing: The Search for ROI

2006

December 2006  Table Of Contents  Referrals: Creating Visible Tracks November 2006  Table Of Contents  Customer Incentives: Why Travel and Gifts Beat Cash October 2006 Table Of Contents  Phishing: The Growing Threat September 2006  Table Of Contents  Searching fo the Ideal Organizational Chart July | August 2006  Table Of Contents  Creating Product Evanglists June 2006  Table Of Contents  Who's in Charge: Marketing or Sales? May 2006  Table Of Contents  The Lone Marketer  Sample Creative Work Plan/Timeline April 2006  Table Of Contents  Grand Opening: Get Your Tickets Here  New-Branch Marketing Plan March 2006  Table Of Contents  A New Blend of Bank January | February 2006  Table Of Contents  Collateral: Pick Up Something New

2005

December 2005  Table Of Contents  Selling the One-Stop Shop November 2005  Table Of Contents  Your Compliance Officer: Friend or Foe? October 2005  Table Of Contents  CRM on a Budget September 2005  Table Of Contents  Branding the Old West Way July | August 2005  Table Of Contents  Banks That Serve the Serviceman June 2005  Table Of Contents  Banks vs. Credit Unions May 2005  Table Of Contents  Retention Round-up April 2005  Table Of Contents   Marketing and Finance: Will This Marriage Work? March 2005  Table Of Contents   Checking Free-For-All January | February 2005  Table Of Contents   The Power of Brand

2004

December 2004  Table Of Contents   Where's the Incentive? November 2004  Table Of Contents   The Power of the Purse October 2004  Table Of Contents   Open Talk: Reaching the Mass-Affluent Through "Open Architecture" September 2004  Table Of Contents   The Strategic Marketing Blueprint July/August 2004  Table Of Contents   High Wire Act: Marketing with Limited Dollars June 2004  Table Of Contents   From Marketer to Head Honcho May 2004  Table Of Contents   Intelligent Databases April 2004  Table Of Contents   One-Two Marketing Punch! March 2004  Table Of Contents   The Changing Role of Marketers January | February 2004  Table Of Contents   Branding the Wild Two-Headed Merger!

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Questions? Please contact Larry Price for more information.