By enrolling in this popular program, your bank can offer $1,000 of complimentary accidental death and dismemberment insurance at no cost to the DDA and credit card and mortgage customers. Additionally, at the time of the offering, the customer has the option to purchase additional amounts of insurance at a low monthly charge. Currently over 4600 financial institutions have decided to implement the Customer Appreciation Program. They range in size from small rural community banks to money center banks. There is no cost to the bank to offer the program.

PROGRAM BENEFITS

• Helps retain checking account members by cross-selling additional service
• Provides the bank with recurring non-interest income
• Enhances customer image through a no-cost gift

MARKET PROFILE

Financial institutions with at least 2,000 DDA customers.

PROGRAM CONTACTS

Affinion Group
100 Connecticut Avenue
Norwalk, CT 06850
Contact: Julie Taylor
Tel: (800) 251-0006, ext. 2645 
Fax: (615) 764-5645
Web site: www.affiniongroup.com